Monday 3 January 2011

Vintage : Treasure or Travesty

Ok, I'm going to need some feedback on this one...  We hear a lot about vintage clothes - as an opportunity to revive an old style, as a definitive style choice for some, or for economic or environmental reasons for others.  In the US there is a huge culture of 'thriftiness' where people trawl through salvation army or charity stores to find vintage gems for their wardrobe.  Even in Hollywood wearing vintage designer gowns for a red carpet event is the done thing.

However, in the UK there seems to be a different attitude and I'm not sure why!  We are all on the look-out for a bargain yet seem to be reluctant to buy or wear second hand clothes.  Perhaps its the stigma attached to 'charity shops' or the unknown identity of the previous owner of an item.  Some of the styles are simply awful, the sizes are limited and the whole process time-consuming.  You may have to sift through rails of slightly odourous clothes to find a prize but there are some finds out there!  The old adage "One person's trash is another man's treasure" springs to mind...

A couple of weeks ago I browsed through three charity shops on a High Street in an affluent area of London (all in the name of research ofcourse...).  High street brand name items, albeit from 'last season' or beyond, are priced at a fraction of their original cost.  The selection of sizes available are ofcourse limited, but that only adds to the thrill of the chase... Shoes, bags, belts are also up for grabs - as long as they are in good condition.

Markets are also great for vintage finds, but the prices are not neccessarily as cheap.  Car boot sales are another option.  I wish I would have explored the markets in LA more when I was there, as every item you buy there feels like a truly unique acquisition, without the guilt of spending a lot of money.  Plus, you are effectively 'recycling' goods that have already been manufactured, thereby saving the Earth's resources!

Another major reason for looking for true vintage finds, ie from several decades ago, is that the clothes of the past tend to be more conservative, so are perfect for those searching for a more modest look!  A well made piece could also benefit from some quality tailoring, but these items tend to be more pricey.



To quote Rachel Zoe, queen of vintage style, "The number one rule I want you to remember is to mix your vintage finds with contemporary picks. No head-to-toe vintage. For example, I love the look of a vintage sundress with a modern, fashion-forward shoe, or a current cocktail dress with all retro jewelry. This kind of approach will keep you looking balanced, updated, and inspiring vs. old-fashioned! What could be more glamorous than that? xoRZ".

Drew Barrymore wore an 80s vintage piece on the 'Late Show with David Letterman' and looked like the true icon she is...


Alexa Chung is a true purveyor of vintage style, favouring an unpolished, slightly quirky look...


Dita von Teese, with her timeless and classic style, is another inspiration for how to 'do' vintage, in a totally different way...




Ashley Olsen


Nicole Richie


Kate Moss


Zooey Deschanel

Chloe Sevigny

Now you've seen how the celebrities do it....See below for some examples of unique, modest and affordable vintage finds...

1970s Little Black Dress - £55

Vintage 80s Ash Grey Striped Dress - £23

Feminine Short Sleeved Dress - £22

Chic Long Sleeved Dress - £20

Lovely Long Sleeved Dress £25

Fab Maxi Dress - £25

There's loads more to be found out there, so happy hunting!

To be continued...
xoxo Bracha 




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